We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

EMC claims firms not using Big Data to influence decisions

Two thirds of companies not using smart analytics, claim storage vendor

Only one third of companies are able to effectively use Big Data to assist their business' decision-making, according to a global survey by EMC.

The EMC Data Science Study questioned 500 "data scientists" and business intelligence professionals at firms across the US, the UK, France, Germany, India and China. The survey found that the demand for the skills necessary to fully make use of business data generated by mobile sensors, social media, surveillance, medical imaging, smart grids and other areas will outpace supply within five years.

Only a third of respondents were "very confident" in their company's ability to make business decisions based on new data, and almost two thirds (64 percent) believed demand for data science talent would outpace supply over the next five years.

Respondents said barriers to data science adoption were lack of skills or training (32 percent) budget/resources (32 percent), the wrong organisational structure (14 percent) and lack of tools/technology (10 percent).

The survey found that only 38 percent of business intelligence analysts and data scientists "strongly agree" their company uses data to learn more about customers.

Only 12 percent of business intelligence professionals and 22 percent of data scientists strongly believed employees have the access to run experiments on data - "undermining a company's ability to rapidly test and validate ideas and thus its approach to innovation".

Jeremy Burton, chief marketing officer at EMC, said: "What's needed to fully realise the value of Big Data is a vibrant, interconnected, highly skilled and empowered data science community to reveal relevant trend patterns and uncover new insights hidden within."

IDG UK Sites

Best Christmas 2014 UK tech deals, Boxing Day 2014 UK tech deals & January sales 2015 UK tech...

IDG UK Sites

Apple's 2014 highlights: the most significant Apple news of 2014

IDG UK Sites

2015 creative trends: 20 leading designers & artists reveal the biggest influences & changes coming)......

IDG UK Sites

Ultimate iOS 8 Tips: 35 awesome and advanced tips for using iOS 8 on iPhone and iPad