Vidyo is announcing a new program for service providers, enabling cloud-based video services it says could sell for $30 per month.

The offering, called White Label Service Provider Program, would enable network providers to quickly set up cloud-based videoconferencing infrastructure and then wholesale the service to other providers such as ISPs who may not have the means to deploy it themselves, says CEO Ofer Shapiro.

FAT PIPES: Broadband infrastructure: Time for real policy

Retailers of the service, which Vidyo calls virtual operators, could sell to end user customers for $30 per user per month, Shapiro says. Videoconference participants connecting via traditional video gear could be patched in for 2 cents per minute, he says.

Vidyo's strength is connecting any type of video-capable device with any other and optimizing the quality of the session based on the hardware capabilities and network performance on each link, all via a software-based router.

Its technology eliminates the need for compatible multipoint control units at each participating site in a videoconference and replaces it with Vidyo clients on each machine connecting via a Vidyo Router.

The company is announcing the white label program at Enterprise Connect this week in Orlando.

Read more about lans and routers in Network World's LANs & Routers section.