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Government needs a minister to sell NBN to voters

The toughest challenge now for the Rudd-led Labor party will be finding a new communications minister that can sell the National Broadband Network (NBN) to voters, according to independent telco analyst, Paul Budde.

Despite Senator Stephen Conroy's resignation from political sphere, it won't impact the way the National Broadband Network (NBN) will play out, but he would have been the best person to lead it through the election period, Budde said.

View our interactive NBN map

"The NBN is a very important achievement of the Labor party and therefore it will feature quite significantly in the election. The stronger the person that can advocate the NBN in a situation like this, the better," Budde said. "There's no doubt that Conroy was the best person to do that.

"It's a very personal achievement for Conroy to get the NBN through, he had a very tough job of protecting the NBN against the vicious attacks from the opposition."

Budde said the toughest challenge for a newly-appointed communications minister would be turning the NBN into a product that the Government can sell to voters.

"The future of the NBN is safe, and it will be important for the Government to find a minister that is an excellent salesperson to now use the advantages and advances of the NBN, and is able to communicate with voters what the NBN is all about, how successful it is now and so on," he said.

Budde praised Conroy's work in nurturing the NBN to get it to the point where it is now.

"To suddenly be cut off is sad. If Labor did lose the election then there would have been a nicer send off to Conroy than what you get now," he said.


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