We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Free WiFi brought to London taxis

Platform has been launched using Vodafone's machine-to-machine mobile network

Microsoft has sponsored 225 London taxis with free WiFi as part of a wider roll-out to the public.

Taxi advertising specialist Ubiquitous and technology supplier Track4Services have launched the CabConnect platform via Vodafone's machine-to-machine (M2M) mobile network.

Microsoft is CabConnect's launch customer, bringing free WiFi to London taxi passengers from this month via a network of 225 branded cabs. The three-month WiFi sponsorship initiative is part of a wider campaign that aims to showcase the benefits of Microsoft's business solutions.

The onboard taxi wireless network will enable passengers to access the Microsoft for Business mobile hub via their smartphones or other mobile devices, as well as the wider web while travelling.

Transport for London approved plans to install free WiFi into Hackney Carriages in December 2012. This is the first time that a taxi advertising campaign has included branded WiFi with an interactive advertiser hub.

Philippa Snare, chief marketing officer at Microsoft, said, "Offering free WiFi during a taxi journey means there's an opportunity for passengers to explore our mobile hub, which is full of information that could be useful to their everyday tasks."


IDG UK Sites

Best Christmas 2014 UK tech deals, Boxing Day 2014 UK tech deals & January sales 2015 UK tech...

IDG UK Sites

LED vs Halogen: Why now could be the right time to invest in LED bulbs

IDG UK Sites

Christmas' best ads: See great festive spots studios have created to promote themselves and clients

IDG UK Sites

Why Apple shouldn't be blamed for exploitation in China and Indonesia