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F5 Agility Forum 2012: Web enablement is the key trend and opportunity

While Cloud (hybrid, public, and private), software defined networking (SDN), bring-your-own-device (BYOD), and mobility are receiving a lot of the attention as key industry trends, the explosion of Web enabled technologies and applications are more quietly shifting from 'nice to have' to 'business critical', F5 Networks worldwide partner organisation and security sales senior vice-president, Dean Darwin, said at the vendor's annual Agility Forum.

F5 hosted its Agility Forum 2012 from October 29 to 31 at the Sunshine Coast in Queensland. Over 240 partners and customers attended the event.

See also: F5 Agility Forum 2012: F5 roadmap to focus on telco, channel, security, mid-market (+ photos) See also: F5 Agility Forum 2012: Vendors must enable complexity for partners

Darwin justifies his point by stating, "Tell me one thing that's not being Web enabled; everything is Web enabled."

At the same time, he said the trend is still in its infancy and has a long way to go in terms of productivity, but those companies that harness it will be at a technology advantage.

Essentially, organisations must "skate to where the puck is going to be" and begin to consider the implications and opportunities of Web-ification, as Darwin calls it, ahead of time. This involves business planning around how to virtualise, secure, and optimise Web enabled technologies and applications.

Looking ahead, Darwin said the industry is going to see a lot of what he calls 'context' in the Web enabled space.

"When you have apps in silos, they don't interrelate; now they do," he said. "We are starting to see that with social media, for example. This interrelationship, or a Web within a Web, is something that I think will produce opportunity. That is a Dean Darwin prediction."

Therefore, the sophistication of collapsing applications as services, and that interrelationship where things can start making decisions that are interrelated and can provide context, is the direction in which he predicts things are moving.

Amidst the opportunity, though, remains a lot of confusion within the industry, especially for channel partners. This comes on the back of the abundance of trends which are causing vendors to give mixed messages to their resellers, according to Darwin.

"Some vendors are coming in saying you can do it all with software, so [partners] are hearing it from pure software companies. Meanwhile, another company comes in and says you have to do it another way."

This is causing the market to split apart. The ability to harness opportunity is thus reliant on simplification, which again falls back on the basic but quiet trend of Web enabled technologies and applications.

Follow Nermin Bajric on Twitter: @nermin_au


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