We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
 
74,953 News Articles

6 Ways CIOs Can Make Peace with CMOs

It seemed so straightforward. The marketers at Genworth Financial Wealth Management wanted to launch a new project and hired an outside consultant to help. Three months into the contract, the consultant requested some data about Genworth's project plans. But when Genworth's marketers twice tried to upload the data, nothing happened. So they called the company's tech support for help--the first time they'd alerted IT to what they'd considered a pure marketing project.

It turned out the consultancy was trying to use a cloud-based tool for collaboration. And Genworth's security controls automatically blocked any such upload to the public cloud. The failed transfers merely meant that the block was working correctly.

"It was the kind of thing that could have led to a screaming match between the CIO and the CMO," says John Murray, CIO of Genworth Financial Wealth Management, a unit of the Fortune 500 parent company Genworth Financial.

To continue reading, register here to become an Insider . You'll get free access to premium content from CIO, Computerworld, CSO, InfoWorld, and Network World. See more Insider content or sign in.


IDG UK Sites

Amazon 3D smartphone release date, price and spec: The hologram phone?

IDG UK Sites

iPhone 5s review: why the iPhone 5s is still the best phone you can buy in 2014

IDG UK Sites

Passwords don't work: here's four ways to fix them

IDG UK Sites

Developers get access to more Sony camera features