We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

IBM user group: 75% of companies aren't collecting social media information

A recent survey of the IBM SHARE user group found just 25% of respondents were collecting data from social media networks for business purposes, though many more are apparently planning to do so in the near future.

RELATED: IBM moves 1Tbps of data on an optical chip

The study, which was performed by Unisphere Research and sponsored by Marist University and Big Blue itself, discovered that more than half of the North American and European companies surveyed planned to invest more in business intelligence tools related to social media within the next year or two.

"Social media networks and peer groups are creating large data sets that are now enabling companies and organizations to gain competitive advantage and improve performance. These data sets provide important insights into customer behavior, brand reputation, and the overall customer experience," the researchers said in a summary.

The adoption pattern for the technology forms a "classic bell curve," they added, with companies running the gamut between early adopters and laggards.

SaaS- and cloud-based social media tools will likely see slower uptake, the study found. While just 15% of respondents indicated they planned to adopt such systems in the next year, that number should grow noticeably over the next two to three years.

The relative youth of the technologies involved made it difficult to identify conclusive trends in data volume, hosting and other areas, according to the researchers. That's a pattern that has been seen before, and one that has contributed to ongoing uncertainty in some parts of the cloud market in particular.

Email Jon Gold at [email protected] and follow him on Twitter at @NWWJonGold.


IDG UK Sites

iPhone 6 review: best ever iPhone is very good... but no longer the best phone you can buy

IDG UK Sites

Why Apple and Samsung, Google and Microsoft's schoolyard spats make them all look stupid

IDG UK Sites

How to successfully bridge the gap between clients and creatives

IDG UK Sites

How to update your iPhone or iPad to iOS 8: including how to install iOS 8 if you don't have room ()......