BT has joined forces with Heineken to roll-out Wi-Fi hotspots to 100 pubs and bars in London.
According to BT, the Wi-Fi hotspots will also offer access to "a special area of the internet" known as the 'Heineken Hub', containing exclusive content from i, the sister newspaper to the Independent.
Chris Bruce, CEO, BT Openzone, said: "Using Wi-Fi to deliver free and exclusive content, Heineken is engaging and exciting pub goers and will undoubtedly increase business. It's an exciting time to be involved in hospitality marketing."
BT Broadband customers will have free access to the Wi-Fi hotspots along with "iPads, iPhones, iTouch, Android, Samsung and Blackberry devices and smartphones through other BT partnership agreements".
BT also revealed it hopes to have rolled the Wi-Fi hotspots out to a further 200 pubs by the end of 2012. Furthermore, with the addition of the pubs, BT says it now has more than three million Wi-Fi hotspots in the UK.
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