T-Mobile has unveiled the Full Monty price plan that comes with unlimited calls and data for from £36 per month.
The tariff, which will be made available on February 1, comes with unlimited text, data and T-Mobile to T-Mobile call allowances, none of which are subject to fair usage policies. However, the cross-network minutes are capped at 2,000 per month. Alternatively, a £41 per month offering feature unlimited cross-network calling minutes. A number of handsets are available on the price plans including Apple's iPhone 4S, the HTC Sensation XE and the Samsung Galaxy S2, with the later two free of charge for those that sign-up to the two-year contract.
Furthermore, tethering or the process of turning a smartphone into a Wi-Fi hotspot and allowing other devices to use its data connection to access the internet, is also allowed by the network on the package.
"Over the past two years, we've seen a rise in mobile internet use of over 250 percent, which reflects the consumer trend of being 'always on' wherever they are. However, consumers also still want to retain a more personal level of communication by calling or sending a text," said Ben Fritsch, Head of Propositions, T-Mobile UK
"The Full Monty has been designed for customers who want the peace of mind that there are absolutely no limits placed on their allowances, whilst also knowing they're getting market leading value for money."
According to Ernest Doku, technology expert at uSwitch.com, Three's One Plan, which was released in July 2010, paved the way for a new breed of data-heavy smartphone tariff. Dubbed a 'kitchen-sink' package by the comparison site, uSwitch said "T-Mobile's Full Monty offering a truly stand-out package, both in terms of freedom of use and value for money".
"Additional benefits such as unlimited calls to other T-Mobile customers, the lack of a fair usage policy with regards to data usage, as well as permission for tethering – connecting a mobile phone to a laptop or PC for use as a modem – will be sure to have heavy data users flocking to the network," said Doku.
"However, the uninitiated may well find £41 per month a high barrier to entry, and it remains to be seen whether they are prepared to pay such a premium for the peace of mind to download and surf that an all-you-can-eat mobile package provides."