LG Electronics has launched a mobile phone in Africa that reduces battery power consumption by 29 percent through ALC (auto luminance control) technology.

"The slim LG-KF510 packs more long-lasting battery power compared to other phones, which allows more convenient use of the high-technology features, like the camera, MP3 player, radio and video player," said regional marketing manager Anthony Hutia.

The new handset is in line with LG's strategy of meeting the needs and demands of different social strata, Hutia explained.

The phone has an ALC sensor on the upper right corner, which automatically adjusts the brightness of the numeric key pad, the LCD screen backlight and the LED interactive touch screen. Under intense sunlight, the lighting decreases in brightness, saving battery power.

"This innovative smart technology allows users to enjoy viewing videos and photos much longer due to the continuously adjusted illumination," Hutia said.

The phone is 10.9 mm thick with an inner slide, LED touch technology and a scratch-proof screen feature.