Google is tweaking the mobile version of Google Maps to allow developers to layer information over the application, a feature that it hopes will lead to further uses.
The search company released last week a subset of its KML (keyhole markup language), which developers can use to create place markers to highlight points of interest on the version of Google Maps accessible by mobile phones and handheld devices.
Gummi Hafsteinsson, product manager at Google, sees a wide variety of uses for the technology for mobile users. For instance, a hotel could create a KML overlay that flags the location of restaurants and stores providing special offers on food or goods. Another application could be a KML overlay that provided real-time information on petrol station prices, he said.
Google hasn't made any assumptions on exactly how people might use the capability, according to Hafsteinsson. "We want them to try it out," he said. "We're going to lay low and listen to their feedback before we decide on future directions."
KML was originally developed for Google Earth, the company's online view of the globe consisting of navigable digital satellite images, to manage 3D data. Google acquired the technology behind Google Earth and KML when it bought digital mapping company Keyhole in October 2004.
Developers can use the full-blown capabilities of KML to add a variety of different annotations to Google Earth's images of the countries of the world including the ability to render 3D buildings. Users can add data to the web-based version of Google Maps via KML.
Given the limited rendering capabilities of today's mobile devices, the KML overlays developers can create for the mobile version of Google Maps mostly concentrate on place markers, Hafsteinsson said. While developers can access the KML overlays they've created for the online versions of Google Earth and Google Maps from their mobile devices, more complex overlays involving sophisticated rendering may not fully display on phones and handhelds, he added.