Karelia Software has announced the beta version of Amaphone, software that makes it easier to shop at Amazon using an iPhone.

Dan Wood, cofounder of Karelia Software explains: "When you're trying to search Amazon.com on iPhone's version of Safari the experience is a frustrating one; with Amaphone you can focus on getting prices, checking availability, and ordering direct from Amazon.com in a fraction of the time."

Company co-founder Terrence Talbot adds: "When you have to rely on the Edge network, the wait can be excruciating - over a minute and a half to load Amazon.com. Amaphone makes Amazon.com a breeze on the iPhone, however fast - or slow - your network connection."

Amaphone is a web-based application that users access by visiting amaphone.com on their iPhone browser. It allows users to enter search terms, browse by category, and make purchases directly from Amazon.com