Domino's Pizza (ASX:DMP) has added to its application menu with the launch of an Android app for customers who don't have an iPhone.
Chief executive officer, Don Meji, said in a statement that the company had capitalised on the Android operating system and included features such as a GPS location service for pick-up orders, a widget for customers to receive meal offers and pizza tracker updates. The app uses Android's status bar to provide live updates of an order's progress.
The GPS location function allows customers to locate their nearest store for pick-up orders, while the optional home-screen widget means users can receive offers without having to launch the app.
The rollout of its iPhone application in 2009 generated $2 million in orders in three months for Domino's.
"We are confident that we will see similar downloads and sales success as we did with the launch of our iPhone app in late 2009," Meij said.
He added that the company would continue to invest in its digital platform, as 40 per cent of its sales were online.
"It's no secret that our digital business is the way of the future for us. In fact, over the next two years we know that more than 60 per cent of sales will be from online," he said.
According to Meji, its goal is to have 25 per cent of its digital sales coming from a portable device such as a mobile or tablet.
Rival Pizza Hut has also made inroads into the smartphone app market with the launch of a revamped iPhone application in August 2011.
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