With the next version of Apple's iPhone 3.0 software update set for launch next month, more supposed details are leaking out about what the Apple iPhone and Apple iPod touch software might include.

The latest buzz, via the site Open Salon, is over direct downloads of TV shows and movies. The ability to directly download TV and movies to the Apple iPhone and iPod touch would eliminate the steps of plugging your device into your computer, launching iTunes, and performing a synchronisation between the two.

Supposed screenshot evidence of the direct downloads come from a blogger that goes by the pseudonym "geeky friend" who claims to have seen ads for "iTunes Movies", "iTunes TV" and "iTunes Movie Rentals" on a new version of TwitterFon, a Twitter App for iPhone.

The screenshots show TV shows and movies separated by category. A request for comment from Apple wasn't returned.

The convenience of directly downloading videos onto an iPhone over would be a welcomed addition. Currently video downloads on the device are limited to audio and video podcasts.

Adding video downloads seems like a logical addition to future software updates, especially if it is limited to Wi-Fi connections.