Apple has sold a total of 17 million iPhones - including sales of both the original iPhone and iPhone 3G - since launch, according to the company's vice president of iPod and iPhone product marketing.
Speaking at the launch of Apple's iPhone 3.0 software on Tuesday, Joswiak said the figure - which includes 13.7m iPhones sold in 2008 - beat Apple's target of 10 million by a wide margin.
Including sales of the iPod touch, Apple has sold 30 million devices running the iPhone OS.
Other successes including Apple's iPhone developer programme, which boasts 50,000 members, while the number of applications available via the company's App Store now exceeds 25,000. There have been 800 million total downloads on the App Store so far, Apple said.