Adobe Systems has launched Adobe Social, a solution designed to leverage the new Adobe Marketing Cloud interface, which enables on-the-go marketing capabilities from any device.
Adobe Social enables marketers to scale social marketing across their organisations, listen and respond to customer conversations, and analyse social interactions with business results.
The solution features integration with Flickr, Foursquare, Instagram and LinkedIn, in addition to social predictive publishing capabilities, a mobile user interface, streamlined reporting, and new collaborative features.
Adobe digital marketing product management vice-president, Bill Ingram, said digital is being adopted quickly in this region and is also fundamental to continued business growth and success.
"Today's social marketers are challenged to validate their social spend. Adobe Social makes it easy to measure business impact from social campaigns and use that data to optimise strategy in a highly visual format," he said.
Adobe Social's Flickr, Foursquare and Instagram functionality is available but the LinkedIn integration is currently in limited beta with general availability expected later this year.