We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Apple reveals iPhone & iTunes tie-in

iPhone useless without an iTunes account

Consumers planning to buy the iPhone when it goes on sale in the US later this month will need to have an iTunes Store account before they can activate the device, according to information on Apple's website.

Apple will require customers to establish a separate account with its online media service in addition to one with AT&T Wireless, which has signed an exclusive US distribution deal for the iPhone.

The move will allow Apple to create its own billing relationship with iPhone customers, rather than collecting payments for any iTunes purchases they make via the mobile operator.

"It would be naive to imagine that Apple wouldn't leverage iTunes with iPhone," said Emma Mohr-McClune, senior analyst for wireless services in Europe at Current Analysis.

Mobile handset vendors, such as Nokia and Motorola, will be keeping a close eye on Apple's strategy of linking content with handsets, she said.

The posting on Apple's website informs potential customers that if they don't already have an iTunes Store account, they should set one up "to save time later”.

An Apple spokeswoman in Europe declined to comment further.

The iPhone is due to go on sale in the US on June 29. The company has announced plans for a European release in the fourth quarter of the year but has yet to provide details, such as whether the European version will operate on 3G (third-generation) networks.

See also:

Arrogant Apple's iPhone woes

PC Advisor's iPhone review

PC Advisor's iTunes Plus review


IDG UK Sites

Microsoft Band UK release date and price rumours, features and specs: Microsoft smartwatch unveiled

IDG UK Sites

Why Sony's PS4 2.0 update is every gamer's dream (well, mine at least)

IDG UK Sites

This Grolsch ad combines stop-motion & CG for majestic results

IDG UK Sites

Apple rumours and predictions for 2015: What to expect from Apple in 2015