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iPhone users will be rich, male and educated

Research highlights potential iPhone customers

Most iPhone users will be male with an average age of 31-years, Solutions Research Group research shows. The iPhone research suggests the future demographic of US purchasers of the $499 device.

It shows that 72 percent of first adopters will be male (28 percent female) with an average age of 31-years. In terms of age, 31 percent of future users will be aged between 15 and 24; 32 percent between 25 and 34; 31 percent will be aged between 35 and 49 and 6 percent of users will be 50-years or older.

The research shows that 58 percent of consumers most likely to be among the first wave of iPhone purchasers will have been educated to degree level, and that they will have higher incomes than most US consumers.

The research claims iPhone user's $75,600 per year household income will be 28 percent higher than the national average.

Apple has also managed to successfully attract potential users beyond its existing iPod market, the research shows, claiming 48 percent of potential buyers don't currently own an iPod.

Most remarkably, the demographic breakdown stresses the emergence of two new leading technology-focused regions in the US: New York and California. It seems tech-savvy residents of either region will account for an astonishing 43 percent of total first wave iPhone buyers.

Solutions Research Group released its Digital Life America iPhone analysis for June 2007 to selected media outlets late last night. The results are based on an online survey of 1,230 American consumers in May 2007.

Read our iPhone preview here

See also: HTC launches Windows Mobile iPhone challenger


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