We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Is Google planning a mobile phone?

Job ad points to Google-phone

If Apple and Prada can design a mobile phone, why not Google?

Rumours have been circulating for some time about Google studying the possibility of designing its own phone. A recent job ad on Google's website suggests the company may be tinkering with some real hardware in its engineering labs.

"Google is experimenting with a few wireless communications systems including some completely novel concepts," according to the advert. "We are building a small team of top-notch Logic Designers and Analog Designers aimed at nothing less than making the entire world's information accessible from anywhere for free."

Additional qualifications include "extensive circuit modelling and analysis experience, excellent programming skills, experience with switch power supply design" and a ham-radio licence.

With the mobile phone soon to become the most popular device to access the internet, it wouldn't be unthinkable for the world's largest search-engine company to want to grab a bigger piece of the action, according to some analysts.

"In the wake of Apple and some other big-name brands moving into the handset business, why not Google?" said Phil Taylor, senior analyst with Strategy Analytics.

Google and its arch rival Yahoo have been striking deals with both operators keen to offer search-engine services to their mobile phone customers and manufacturers interested in embedding search functions directly in their handsets, according to Taylor.

Late last year, rumours emerged about Google and French mobile phone operator Orange holding discussions about a possible partnership to design a co-branded, Google-enabled handset, he said.

"If Google were to enter the market, it would likely work with an operator, as Apple has done with Cingular in the US," Taylor said. "And like Apple, Google would focus on designing the product and work with a contract manufacturer to produce it."

But for Google to make a splash in the crowded mobile phone market, the company would need to design a product that sticks out among the rest — as Apple is doing with its large-size touch display, according to Taylor.

"It will be a challenge to come up with a really new design," he said.

A Google spokesman declined to comment, saying the company doesn't comment on rumours or speculation.

(Juan Carlos Perez in Miami contributed to this report.)


IDG UK Sites

Best Christmas 2014 UK tech deals, Boxing Day 2014 UK tech deals & January sales 2015 UK tech...

IDG UK Sites

Apple's 2014 highlights: the most significant Apple news of 2014

IDG UK Sites

Watch this heartwarming Christmas short by Trunk for composer John Rutter

IDG UK Sites

Ultimate iOS 8 Tips: 35 awesome and advanced tips for using iOS 8 on iPhone and iPad