Apple brings in a high-fashion expert, one university's not on such good terms with Cupertino, and sorry, that's not actually your phone vibrating. Remember: Don't wear the remainders for Wednesday, July 3, 2013 after Labor Day.
Apple's latest executive hire has an interesting background: He's the former CEO of fashion house Yves Saint Laurent. Expect the next Apple event to feature Tim Cook, Craig Federighi, and Phil Schiller in natty suits with pocket squares.
The Wi-Fi-based location firm says that Google's Sergey Brin poisoned Apple against using their technology in the iPhone, even as the search giant went ahead and rolled out a very similar system. I'm shocked--shocked--to find gambling is going on here.
Boston University Sues Apple for Patent Infringement (Patently Apple)
Yet another patent lawsuit, this time from a surprising source: Professor Theodore D. Moustakas of Boston University. The education institution alleges that Apple's iPhone 5, iPad, and MacBook Air use a semiconductor patented by the professor, dubbed "highly insulating monocrystalline gallium nitride thin films." Which I was pretty sure was just a type of Girl Scout cookie.
You probably know that your gadgets are all giving off invisible electromagnetic fields, but one team from the Copenhagen Institute of Interaction Design has brought those fields to life, and to light. I smell a great new MacBook feature.
Answer: Because you really want it to be ringing, but you're not as popular as you think you are.