We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
79,812 News Articles

Microsoft's $300M Nook investment hasn't paid off -- yet

Microsoft has gotten next to nothing from its $300 million investment in Barnes & Noble, analysts said, but it may reap some rewards as it prepares to ship smaller tablets.

In April 2012, Microsoft and the bookseller announced a new, co-owned subsidiary that included Barnes & Noble's Nook business. That bought Microsoft a 17.6% stake in the company. Other parts of the deal settled patent disputes between the two, promised Nook royalties to Microsoft and yielded a Nook app for Microsoft's "Modern" tiled user interface.

A year later, Microsoft has "gotten nothing up to now," said Carolina Milanesi, a Gartner analyst.

But observers say the deal could still pay off in the form of a new generation of smaller, less expensive Windows tablets that would be better suited to e-reading than current larger models are.

A 7-in. or 8-in. tablet "is a great form factor" for e-reading, Milanesi said. Other analysts agreed that the Nook Media collaboration could pay dividends if Microsoft or one of its partners introduces such a device.

"This was more an investment in an organization," said IDC analyst Bob O'Donnell. "How that continues to play out we'll just have to see."

This version of this story was originally published in Computerworld's print edition. It was adapted from an article that appeared earlier on Computerworld.com.

Read more about mobile/wireless in Computerworld's Mobile/Wireless Topic Center.


IDG UK Sites

45 Best Android games: top Android games for your smartphone or tablet in 2014 (24 are free!)

IDG UK Sites

How Apple, Adobe, Microsoft and others have let us down over UltraHD and hiDPI screens

IDG UK Sites

Miranda July's Somebody app offers a very unusual take on messaging

IDG UK Sites

iPad Pro release date, rumours and leaked images - 12.9 screen 'coming in 2015'