We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

LG trails Apple and Samsung in smartphone market share

Consumer electronics vendor, LG Electronics, has moved up five spots to take the third place in the global smartphone wholesale revenue ranking, trailing top players, Apple and Samsung.

A report, Smartphone Vendor ASP and Revenue Share by Region: Q4 2012, by Strategy Analytics in March, showed LG gained 3.2 per cent of the market share, while Apple and Samsung enveloped 42.7 per cent and 28.7 per cent of the market share respectively.

LG Australia marketing general manager, Lambro Skropidis, attributed its success to its strong focus on 4G technology and product line-up, as well as an increase in uptake of its products over the past 12 months.

In 2012, LG also nabbed 10 trophies at the 2013 International CES Innovation Awards and appointed Ben Glimmerveen as its head of mobile communication category in Australia.

Skropidis added that in Australia, LG's three-tiered strategy will be led by its flagship Optimus G model, to target the premium segment while the F and the refreshed L series range will be positioned as mass audience smartphones for 4G and 3G consumers, respectively.

He said LG will aim to continue enhancing its current position in the marketplace this year.

"These latest market share results prove that LG is once again a serious player in the mobile communications space. We've set high benchmarks this year, and with our product line-up, are confident we can achieve them," Skropidis said.

Other rankings in the report showed HTC at fourth place (with 2.9 per cent of the market share); Sony at fifth place (with 2.8 per cent market share); Blackberry at sixth (with 2.3 per cent market share); Nokia at seventh (with 2.2 per cent market share); and Motorola eighth (with 1.9 per cent marker share).

A number of smaller players accounted for the remaining 13.2 per cent.

IDG UK Sites

Best Black Friday 2014 tech deals: Get bargains on smartphones, tablets, laptops and more

IDG UK Sites

What the Internet of Things will look like in 2015: homes will get smarter, people might get fitter

IDG UK Sites

See how Trunk's animated ad helped Ade Edmondson plug The Car Buying Service

IDG UK Sites

Yosemite tips: Complete Guide to OS X Yosemite