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LG trails Apple and Samsung in smartphone market share

Consumer electronics vendor, LG Electronics, has moved up five spots to take the third place in the global smartphone wholesale revenue ranking, trailing top players, Apple and Samsung.

A report, Smartphone Vendor ASP and Revenue Share by Region: Q4 2012, by Strategy Analytics in March, showed LG gained 3.2 per cent of the market share, while Apple and Samsung enveloped 42.7 per cent and 28.7 per cent of the market share respectively.

LG Australia marketing general manager, Lambro Skropidis, attributed its success to its strong focus on 4G technology and product line-up, as well as an increase in uptake of its products over the past 12 months.

In 2012, LG also nabbed 10 trophies at the 2013 International CES Innovation Awards and appointed Ben Glimmerveen as its head of mobile communication category in Australia.

Skropidis added that in Australia, LG's three-tiered strategy will be led by its flagship Optimus G model, to target the premium segment while the F and the refreshed L series range will be positioned as mass audience smartphones for 4G and 3G consumers, respectively.

He said LG will aim to continue enhancing its current position in the marketplace this year.

"These latest market share results prove that LG is once again a serious player in the mobile communications space. We've set high benchmarks this year, and with our product line-up, are confident we can achieve them," Skropidis said.

Other rankings in the report showed HTC at fourth place (with 2.9 per cent of the market share); Sony at fifth place (with 2.8 per cent market share); Blackberry at sixth (with 2.3 per cent market share); Nokia at seventh (with 2.2 per cent market share); and Motorola eighth (with 1.9 per cent marker share).

A number of smaller players accounted for the remaining 13.2 per cent.


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