We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

One-in-ten UK online sales involve iPad

Apple's device behind 10 per cent of all online sales made in the UK this Holiday season

One in 10 of all online purchases in the UK are made using an iPad, new figures from IBM reveal. The figures show just how popular Apple's tablet is, and how convenient a choice it is for armchair shopping.

IBM's figures show that usage of Apple's tablet has doubled since last year. Apple's iPhone is also responsible for a further 6.5 per cent of all traffic.

The iPad is, perhaps unsurprisingly, the tablet of choice for online shoppers with over 95 per cent of tablet shoppers using an iPad.

See also: Macworld's complete guide to the iPad mini

IBM noted that online shopping overall was up 18 per cent on Monday 26 November from the same day the previous year.

Social media websites have turned out to be surprisingly poor at referring people to online shopping. Only 0.22 per cent of all online sales came via a social media referral. Four major retailers closed their Facebook storefronts in 2012: The Gap, J.C. Penny, Nordstrom and Gamestop due to lack of interest. Forester research analyst told Bloomberg 'it was like trying to sell stuff to people while they're hanging out with their friends at the bar."

So it seems that Apple has a real foothold in the world of online shopping at the moment. However, with the news that Amazon over tripled its daily sales record for Kindle devices with the Kindle Fire HD Black Friday sale the iPad may have some competition this time next year.

IDG UK Sites

Nexus 6 vs Sony Xperia Z3 comparison: Lollipop phablet takes on KitKat flagship smartphone

IDG UK Sites

Why people aren't upgrading to iOS 8: new features are for power users, not the average Joe

IDG UK Sites

Free rocket & space sounds: NASA launches archive of interstellar audio on SoundCloud

IDG UK Sites

iPad Air 2 review: Insanely fast and alarmingly thin. Speed tests, camera tests, beautiful...