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This Christmas everybody shops online with iPads; buying more iPads

IBM report outlines how everybody is shopping online for Apple products using Apple devices

This Christmas period will see more people shopping online using mobile devices than ever before, reports AllThingsD.

The story relates to a report from IBM called the "The IPad Factor" which outlines just how much the iPad has become a central focus of our digital lives:

"The [Apple] iPad generated more traffic than any other tablet or smartphone, reaching nearly 10 percent of online shopping. This was followed by iPhone at 8.7 percent and [Google] Android 5.5 percent. The iPad dominated tablet traffic at 88.3 percent followed by the Barnes & Noble Nook at 3.1 percent, Amazon Kindle at 2.4 percent and the Samsung Galaxy at 1.8 percent."

Meanwhile eBay and PayPay reported that volume data was two to three times greater, mostly from Apple devices. And that hte best selling item on Black Friday was the iPad 2, which sold 250 per hour from 12 am to pm PT.

An earlier survey by Nielsen showed that 48 per cent of US children aged 6 to 12 years old asked for an iPad, followed by the iPod touch (36 per cent), iPad mini (36 per cent) and iPhone (33 per cent).

IBM has produced this infographic with more information.


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