We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Android market share spikes to more than 72% in Q3

Smartphone and tablet buyers snapped up Android products five times more often than they chose Apple iOS devices during the third quarter, according to a new study from Gartner Research.

MORE ANDROID: Black Friday could be big for Android device buyers

The 122 million Android devices sold in the quarter represent 72% of worldwide mobile sales. By comparison, just 115 million devices in total were sold during the same time period in 2011. It's also a roughly 100% increase over Android's year-on-year figures.

Despite an overall year-on-year decrease in total mobile sales, smartphones increased their share of the larger market to nearly 40%. In terms of smartphone manufacturers, Samsung and Apple remained the clear top two, together accounting for 46% of the market. Samsung in particular had a good quarter, selling 55 million smartphones to Apple's 23.5 million.

Apple is likely to see a dramatic gain in the fourth quarter, however, as sales of new iPhones and iPads - released late in the third quarter - begin to take off ahead of the holidays. Gartner says Apple's fourth quarter is traditionally its strongest.

Different markets reacted differently to trends in mobile sales, according to Anshul Gupta, Gartner's principal research analyst.

"In China, sales of mobile phones grew driven by sales of smartphones, while demand of feature phones remained weak. In mature markets, we finally saw replacement sales pick up with the launch of new devices in the quarter," he said in a statement.

Among other platforms, Research In Motion lost overall market share but climbed back into third place behind iOS and Android after Symbian slid precipitously and Windows Phone continued to be mired in the single digits, the researchers said.

Email Jon Gold at [email protected] and follow him on Twitter at @NWWJonGold

Read more about anti-malware in Network World's Anti-malware section.


IDG UK Sites

Best Black Friday 2014 tech deals: Get bargains on smartphones, tablets, laptops and more

IDG UK Sites

What the Internet of Things will look like in 2015: homes will get smarter, people might get fitter

IDG UK Sites

See how Trunk's animated ad helped Ade Edmondson plug The Car Buying Service

IDG UK Sites

Yosemite tips: Complete Guide to OS X Yosemite