O2 has announced it will sell an upcoming HTC smartphone without a charger.
The unnamed 'forthcoming' HTC handset will be sold with a USB to micro USB cable but no mains adapter. O2 said it is the first step towards taking all chargers out of the box by 2015. Visit Group test: what's the best smartphone?
Ronan Dunne, CEO of O2 said: "Right now, O2 with HTC has to go it alone on this matter – we both believe in it passionately enough that we can’t wait for the industry as a whole to join us in this crusade."
O2 said that it estimates around 70 percent of customers buying a new smartphone in the UK will already have a compatible charger. Research by O2 suggests that there are around 100 million unused chargers in the UK.
Our initial thought was that the device would be one of HTC's recently announced Windows Phone 8X or Windows Phone 8S smartphones. However, O2 has confirmed that the 'leading smartphone' hasn't been announced yet but will be in the next month.
With the vast majority of smartphones using micro USB as a standard port, it makes a lot of sense to start selling handsets without chargers, and maybe even cables.