We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

Nielsen: Android nears 52% market share for US smartphones

New research from Nielsen indicates that Android products now account for more than half of the smartphones in use in the U.S. market, and that 54% of those who purchased smartphones in June 2012 opted for an Android device.

MORE MOBILITY: Google Play vs. Amazon vs. iTunes Store: How the Content Stores Stack Up

The market research firm said that smartphone market penetration, in general, continued to grow in the second quarter of 2012, accounting for about 55% of U.S. mobile device users. This trend is a product of the rapid rate at which American consumers are purchasing smartphones -- which have accounted for 2 out of 3 mobile phones bought during the past three months.

A little more than half of the smartphones purchased during that time period were Android devices. Roughly 1 in 3 -- 34% -- were iPhones, while just 9% were BlackBerries.

The overall market shares in the smartphone sector look roughly the same -- Android, as mentioned, is the platform leader, with about 52% of the market, iOS is in second place with a little more than 34%, and BlackBerry accounts for 8%. (Windows Phone and other operating systems make up 5.9% , according to Nielsen.)

The picture could well change within the next several months, however, as major movements in the mobile sector take shape -- Apple is believed to be planning the release of the iPhone 5 sometime before the end of the year, though this is, as yet, mere speculation, while legal turmoil hampers Android device makers and BlackBerry maker RIM continues to fight rumors of its coming demise.

Email Jon Gold at [email protected] and follow him on Twitter at @NWWJonGold.

Read more about anti-malware in Network World's Anti-malware section.


IDG UK Sites

iPhone 6 vs Samsung Galaxy S5 comparison review: Apple takes on Samsung once again in smartphone...

IDG UK Sites

Just another opinion about Apple's new iPhone

IDG UK Sites

Intel Xeon E5 v3 Haswell processors review: we check out the fastest chips on the planet

IDG UK Sites

Apple Watch hands-on review | Apple Watch design, spec, features & UK pricing