We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

O2 and Nike launch Priority Sports app

O2 launches Priority Sports app with Nike offering exclusive experiences

O2 launched Priority Sports app via a unique collaboration with Nike which aims to bring customers closer to their sporting passion.

Already experiencing considerable success, O2’s Priority Moments is set to have another boost, the Priority Sports app and collaboration with Nike enabling them to offer their 23 million customers exclusive sporting services, products and experiences.

02 Priority Sports

Priority Sports delivers both digital and physical sporting experiences to customers on their smartphones; digitally, customers are given access to the Nike+ Running App enabling them to measure, compare and share their runs.

Physically customers are given the opportunity to claim free Nike+ Fuelfest tickets, take part in virtual training programmes, weekly Nike+ Run and training Clubs and gain exclusive and advance product releases. Customers will also be offered select experiences, such as training with the Arsenal squad or doing the London to Brighton with Mark Cavendish.

Released to coincide with the results of research into the part smartphones play in peoples sporting lives, Priority Sports will be available to all O2 customers once it goes live in August. Marathon champion Paula Radcliffe MBE launched the app along with other sporting stars that work with Nike and Priority Sports.

At the launch Radcliffe said: : "It's really encouraging to see that technology is motivating people - particularly older people - to get out there and get moving. If technology like the priority sports app can inspire people, help them set goals and achieve them, then that is great!"


IDG UK Sites

Best camera phone of 2015: iPhone 6 Plus vs LG G4 vs Galaxy S6 vs One M9 vs Nexus 6

IDG UK Sites

In defence of BlackBerrys

IDG UK Sites

Why we should reserve judgement on Apple ditching Helvetica in OS X/iOS for the Apple Watch's San...

IDG UK Sites

Retina 3.3GHz iMac 27in preview: Apple cuts £400 of price of Retina iMac with new model