Facebook is attempting to launch its own smartphone by 2013.
The social network giant is hoping to release its own smartphone by next year, according to The New York Times. The news comes from Facebook employees, engineers and people briefed on the firm's future plans.
Facebook has apparently hired more than half a dozen software and hardware engineers who previously worked for Apple on the iPhone and iPad. One source said this is the company's third attempt at making its own smartphone.
Last year it was reported that the firm was working with HTC on a Facebook phone, code-named 'Buffy'. It is this project which Facebook is aiming to complete with the new engineers and will likely run a Facebook focused version of Google's Android operating system.
Mark Zuckerberg supposedly queried one of the ex-Apple engineers for details of the iPhone's inner workings.
Facebook has neither confirmed nor denied the smartphone projects but pointed to a statement from last year which said: "We’re working across the entire mobile industry; with operators, hardware manufacturers, OS providers, and application developers."
Facebook certainly has the money to invest on a project like this and its site is a big part of the smartphone experience. The firm launched its own camera app last week for the iPhone.