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Apple renames new iPad, scrapping '4G' in favour of 'Cellular'

Changes have been made following accusations that the company has been misleading customers

Apple has changed the name of its new iPad on websites worldwide, swapping '4G' to 'Cellular'. This change was made following accusations in the UK and Australia that Apple had been misleading customers about the tablet's capabilities.

The change has appeared in Online Apple Stores across the globe, including the UK, Australia, US, Canada, Ireland, Hong Kong and more.

In March, Apple changed the small print on its UK store webpage, admitting that 4G is only available in the US and Canada.

However, in May, Apple faced further accusations that its adverts for the new iPad's 4G capabilities in the UK were misleading. The Advertising Standards Authority (ASA) reportedly received 'dozens' of complaints about the new iPad's capabilities, which are currently redundant in the UK, and wasn't satisfied that Apple had complied with an agreement to amend claims about the tablet's 4G feature on its website.

In Australia, Apple offered refunds to anyone who felt they had been mislead by the iPad's 4G capabilities, but the company then argued that it had never marketed the device as being compatible with Australia's networks.


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