Google has started selling the Samsung Galaxy Nexus via a devices section of the Google Play Store.
The firm has decided to start selling hardware directly to customers starting with the Galaxy Nexus smartphone. Google sold Nexus devices over two years ago but stopped after five months of trading.
Google said, "We’ve come a long way since the first Android devices started hitting shelves three and a half years ago and since the launch of the first Nexus device."
"Today, we’ve started selling Galaxy Nexus (HSPA+) from a new Devices section in the Google Play web store, so you can quickly and easily purchase an unlocked version of the phone."
The Samsung Galaxy Nexus, running Android 4.0 Ice Cream Sandwich, is the only device available at the moment for $399 SIM-free. The devices section of Google Play is only open to US customers but Google said: "We hope to bring it to more countries soon."
To ensure that things go smoothly this time the firm has "implemented new customer support services to improve the purchasing experience on Google Play. We’ve taken all of this into consideration in designing Devices on Google Play."
Google is now up against Apple and Amazon more than ever by selling directly. The devices section of the Google Play Store also makes the possibility of a Nexus tablet and tablet store all the more likely - if Google is listening, we want one.