We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

iPhone users 'significantly more likely to use WiFi' than Android users

ComScore study reveals 3G WiFi usage of smartphones across the UK and America

A study of mobile and WiFi internet usage on smartphones has shown that iOS users connect to the internet via WiFi significantly more than Android users.

The study, carried out by comScore, a leader in measuring the digital world, shows that 87 per cent of iPhone users in the UK browse the web via both mobile and WiFi networks, in comparison to 57 per cent of Android users. Just 13 per cent of iPhone owners in the UK browse the web via their mobile network alone.

The study also shows that US smartphone owners are less likely to use WiFi than users in the UK.

This could be due to the absence of LTE 4G networks in the UK, suggests Serge Matta, comScore President of Operator and Mobile Solutions: "The current lack of high-speed data networks in the UK might also lead users to seek out higher bandwidth capacity on WiFi networks."

In a breakdown of connection activity across mobile operators, the study shows that smartphone users on Vodafone, Telefonica and Orange networks are more likely to browse via WiFi than smartphones on T-Mobile and Three, with only 24 per cent of Orange customers browsing via the mobile network alone.

"As bandwidth usage increases and the spectrum becomes more scarce, operators, OEMs, and others in the mobile ecosystem should understand the different dynamics between the use of mobile and WiFi networks to develop strategies to optimise resources and provide their customers with continued high-quality network service," said Matta.

IDG UK Sites

Windows 10 for phones UK release date, price and new features: When will my phone get Windows 10?

IDG UK Sites

It's World Backup Day 2015! Don't wait another minute: back up now

IDG UK Sites

Get the free Adobe Comp CC iPad app for rapid layout design

IDG UK Sites

New 13-inch Retina MacBook Pro (early 2015, 2.7GHz) review: Just about the greatest upgrade any...