We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Apple TV to get football boost?

The Daily Mail claims Apple is showing interest in acquiring the next set of live TV rights for the English Premier League

The Daily Mail is reporting that Apple is showing interest in acquiring the next set of live TV rights for the English Premier League when the tender goes out before the end of the season.

No evidence or sources are presented to support the claim, but article author Charles Sale suggests the Premier League is the type of premium content that will help establish Apple TV in the UK and boost iPad sales, while the iTunes subscription service infrastructure is already in place.

Sale also expects Google to make a similar bid. "The involvement of Apple - and their great multimedia rivals Google ... would give the PL a hugely competitive market at a time when the price of other TV sports rights are in decline," added Sale.

The article added that broadcasters Sky (the current rights holder), ESPN and Al Jazeera are certain to be bidders for the rights.


IDG UK Sites

Apple promises developers better stability, performance for Swift

IDG UK Sites

5 things we hate about MWC: What it's like to be a journalist at a technology trade show

IDG UK Sites

Interview: Lauren Currie aims to help design students bridge skills gap

IDG UK Sites

12in Retina MacBook Air release date rumours: new MacBook Air to have fingerprint ID, could launch...