We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

Apple inspires loyalty among iPhone customers

Report says 84 percent of iPhone users would pick an iPhone again

Apple is doing a better job of inspiring loyalty among customers than its rivals in the mobile marketplace, according to a report.

Market research firm GfK said that 84 percent of iPhone users they surveyed said they would pick the iPhone again, Reuters reports.

The figure for current Android users who said they would pick Android ahead of another mobile OS was 60 percent, GfK said. For RIM's BlackBerry handsets, the figure was just 48 percent.

"The scope for brands to lure customers from rivals has diminished and the richest rewards will go to those providers that can create the most harmonious user experience and develop this brand loyalty," GfK said.

Around 4,500 people in the UK, France, Germany, Italy, Spain, Brazil, China, the United States and Japan were questioned in GfK's survey.


IDG UK Sites

Best Black Friday 2014 tech deals UK: Get bargains on phones, tablets, laptops and more this Black...

IDG UK Sites

Tomorrow's World today (or next year)

IDG UK Sites

25 iOS apps turn (Red) for World AIDS Day campaign

IDG UK Sites

Advanced tips for Mac OS X Yosemite: use Yosemite like an expert - 5 new tips added