We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Apple inspires loyalty among iPhone customers

Report says 84 percent of iPhone users would pick an iPhone again

Apple is doing a better job of inspiring loyalty among customers than its rivals in the mobile marketplace, according to a report.

Market research firm GfK said that 84 percent of iPhone users they surveyed said they would pick the iPhone again, Reuters reports.

The figure for current Android users who said they would pick Android ahead of another mobile OS was 60 percent, GfK said. For RIM's BlackBerry handsets, the figure was just 48 percent.

"The scope for brands to lure customers from rivals has diminished and the richest rewards will go to those providers that can create the most harmonious user experience and develop this brand loyalty," GfK said.

Around 4,500 people in the UK, France, Germany, Italy, Spain, Brazil, China, the United States and Japan were questioned in GfK's survey.


IDG UK Sites

How to get a free EE Power Bar: Mobile and broadband customers eligible for free smartphone charger

IDG UK Sites

Why Netflix won't terminate your account for using a VPN, probably

IDG UK Sites

Forever 21 denies pirating Adobe, Autodesk and Corel software, accuses companies of 'bullying'

IDG UK Sites

New Apple TV 2015 release date rumours: Apple's WWDC invite shows Apple TV