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First fruits of Adobe DPS appear on iOS Newsstand

Publishers create editions for iPad and iOS devices with Digital Publishing Suite

Apple's iOS Newsstand service has received the first batch of magazine apps from publishers created using the Adobe Digital Publishing Suite.

The titles have appeared five weeks after Adobe announced that the Digital Publishing Suite would include full support for iOS 5 Newsstand subscriptions. The titles, from National Geographic, Reader's Digest and Cond Nast, appear in the Apple Newsstand section of the Apple App Store and the Newsstand folder on the iPad. Additional applications enabled for Newsstand and iOS 5 and built with Digital Publishing Suite are expected soon from Bonnier, Dennis Publishing, Newsweek, Rodale Inc., Smithsonian and Wenner Media.

The Digital Publishing Suite hosted solution is used to create tablet experiences that combine the visual impact of print design with touch interaction and the engagement of interactive elements. It tightly integrates with Adobe InDesign CS5.5 and Adobe Creative Suite 5.5.

Newsstand apps created with Adobe Creative Suite CS5.5 software and DPS that are approved by Apple are recognised and added to the iOS 5 Newsstand. As new issues become available they are automatically updated in Newsstand through Digital Publishing Suite support for background downloading. With applications enabled for Newsstand and iOS 5 push notifications, subscribers are told when updated content in magazine or newspaper apps is available in their personalised newsstand. The Adobe service can also generate apps compatible with Android and BlackBerry tablets, though Newsstand support is unique to iOS 5 devices.

"We are seeing rapid adoption of Adobe Digital Publishing Suite among publishers that want to create exceptional, engaging apps enabled for Newsstand that reinvent the magazine experience while making digital content more easily discoverable and marketable," said Todd Teresi, vice president and general manager, Media Solutions, Adobe. "Adobe technology is lowering the barriers to publishing digital editions of magazines and newspapers as well as enabling publishers to better showcase and merchandise digital content on iOS devices."

"From the outset, tablets have been a game-changer for Cond Nast in our mission to deliver award-winning, influential content across platforms," said Monica Ray, executive vice president of consumer marketing, Cond Nast. "Now that Digital Publishing Suite includes full support for iOS 5 Newsstand subscriptions, our users can always be sure they have the latest content as soon as it is available and we can showcase cover art, the most coveted real estate for a publisher with iconic titles, such as WIRED, The New Yorker, Glamour, Vanity Fair and Vogue."

A Single Edition of the Digital Publishing Suite, aimed at creating 'one-shot' magazines for the iPad, was announced at Adobe Max last week, joining the more extensive Enterprise and Professional editions

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