We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Android Users Only Have Love for Top Apps, Study Finds

The top 10 Android apps claimed 43 percent of the average user's daily mobile app time

Despite having access to a catalog of more than 250,000 apps, the average Android user in the United States devotes most time to using the 10 most popular Android apps, a new Nielsen study says. The study also suggests Android users love their phones, spending an average of 56 minutes every day accessing the Web and using mobile apps on their handsets. And just like their iPhone counterparts, Android users overwhelmingly favor apps over the Web, spending less than 19 minutes (33 percent) of their daily Web/app time using a browser, according to Nielsen.

The findings are based on data from Nielsen Smartphone Analytics, a new research program that collects data from usage meters voluntarily installed on "thousands of iOS and Android smartphones." Nielsen does something similar for its television ratings. The company typically relies on surveys to gather mobile usage data.

Languishing apps

Despite the popularity of mobile apps, most are languishing in the Android Market without much attention. The majority of Android apps have to fight for just 39 percent of the average U.S. Android user's time, according to Nielsen. The top 10 Android apps claimed 43 percent of the average user's daily mobile app time, and the top 50 Android apps take up 61 percent of the average user's time. That leaves more than 249,000 Android apps scrambling for less than 15 minutes of daily usage time.

Nielsen determined the top 10 Android apps based on its own data, not on results published in the Android Market.

It would be interesting to find out whether Nielsen's new analytics program found similar results for iOS users or if iPhone and iPad fans have more diverse tastes. However, Nielsen says it has no immediate plans to follow up with a post detailing iOS results.

Connect with Ian Paul ( @ianpaul ) and Today@PCWorld on Twitter for the latest tech news and analysis.

IDG UK Sites

LG G4 Note UK release date and specification rumours: Samsung Galaxy Note 5 killer could be the LG 3......

IDG UK Sites

In defence of BlackBerrys

IDG UK Sites

Why we should reserve judgement on Apple ditching Helvetica in OS X/iOS for the Apple Watch's San...

IDG UK Sites

Retina 3.3GHz iMac 27in preview: Apple cuts £400 off Retina iMac with new model