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GetJar takes bite out of Apple Cease & Desist threat

"We're not going to take it" claims free app store

GetJar, which claims to be the world's largest free app store with over 2 billion downloads to date, has been issued with a cease and desist (C&D) notice from Apple. However the company has defiantly hit back in a blog by Chief Marketing Officer Patrick Mork.

Mork claims that GetJar, previously a beta testing platform for developers, formally began distributing free apps in early 2005. "[GetJar was] among the pioneers of the modern direct-to-consumer (D2C) app store distribution space when the iPhone was just an R&D project in Steve Job's head," he adds. "So it's not as if we were waiting around for Apple to come up with the idea of app stores."

Mork points out that Apple's C&D notice comes on the back of a major PR and marketing campaign initiated by GetJar to help bring one of iOS's most popular games, Cut The Rope, to Android. "As their exclusive distribution launch partner, we help bring a game that had just won the Apple Design Award to Android consumers the world over," he adds.

In conclusion, Mork claims GetJar won't be subject to "this kind of bullying."

"We're not going to Cease & Desist," says Mork. "We were here long before Steve & Co. We were built by developers, to help developers. Not to help sell handsets or search results. In the words of Twisted Sister: We're not going to take it! Steve Jobs isn't our Dad."

GetJar has also started a Facebook group for developers, the Open And Free App Movement (#OFAM), in response to the legal action by Apple.

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