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Fast Checkout Boosts Sales at Mobile Site

Crutchfield, an electronics retailer, has found that the easier a smartphone payment technology is for buyers to use, the greater the number of sales.

The company implemented a two-click mobile payment system from online payment provider PayPal last December. The system, called Mobile Express Checkout , eliminates the time and effort needed to input a shipping address and the payment source for a purchase, which are already securely stored with PayPal.

Crutchfield has seen a 34% increase in converting shoppers to buyers on its mobile website since implementing Mobile Express, said Todd Cabell, senior manager of e commerce at Crutchfield.

Mobile sales are a small part of Crutchfield's online business but are "growing extremely quickly," Cabell noted. He added that 65% of the PayPal Mobile Express Checkout users had never made a purchase from Crutchfield before.

Stephen Strauss, senior manager of PayPal Mobile Solutions, said it took about two weeks to integrate Mobile Express at Crutchfield. Hundreds of companies use the tool globally, he noted, including large U.S. retailers such as Sears, Buy.com and 1-800-Flowers.com.

This version of this story was originally published in Computerworld's print edition. It was adapted from an article that appeared earlier on Computerworld.com.

Read more about mobile and wireless in Computerworld's Mobile and Wireless Topic Center.


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