We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

Parents concerned smartphones encourage kids to grow up too quickly

Mobiles offer children a way to access inappropriate content

More than a third (35 percent) of parents are concerned about direct advertising through mobile phones and the effect it has in encouraging children to grow up too quickly.

Research conducted as part of the 'Bailey Review of Commercialisation and Sexualisation of Childhood' also revealed that while parents believe their children should own smartphones for both safety and social reasons, ithe devices also offer easy access to inappropriate website including pornography.

Nearly nine in ten (88 percent) of parents said their children are being forced to grow up too quickly.

"Parents are telling us in no uncertain terms that they are worried about the pressures on children to grow up too quickly," said Reg Bailey, who is carrying out the review, which was commissioned by the Department of Education.

"They are also uneasy about marketing to children through new digital media. It is clear that their concerns have not been created out of a moral panic but from their everyday experience."

The full review is due out next month.


IDG UK Sites

Android M / Android 6.0 UK release date and new feature rumours: Android M live video stream -...

IDG UK Sites

Why I think the Apple Watch sucks and you'd be mad to buy it

IDG UK Sites

Ben & Holly's Game of Thrones titles spoof is delightfully silly

IDG UK Sites

Jony Ive 'semi-retired' into new role: kicked upstairs as Chief Design Officer