"NFC represents an important innovation opportunity, and will facilitate a wide range of interesting services and applications for consumers, such as mobile tickets, mobile coupons, the exchange of information and content, access to cars, homes, hotels, offices, car parks and much more," said Franco Bernabè, GSMA chairman and chief executive of Telecom Italia.
"The adoption of different approaches to NFC will only serve to fragment the market. By uniting around a single standardised approach to mobile NFC, and by collaborating across the entire ecosystem, our industry will continue to develop the compelling services that customers demand."
NFC allows users to pay for goods and services by simply waving their mobile phone across a special contactless reader in a store.
The Association revealed it plans to focus on developing SIM cards that will offer security for those consumers using their handset to pay for goods and services.
At the end of January, Orange and T-Mobile revealed that, in association with Barclaycard, they plan to offer Brits the ability to pay for goods and services by simply waving their mobile phone across a contactless reader from early summer.
See also: Apple eyes pay-by-iPhone feature