We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Official: Windows Phone 7 will sync with Mac

Announcement follows swiftly deleted tweet

Microsoft has officially announced that it will release a tool to allow handsets running its Windows Phone 7 software to sync some content with Apple Macintosh computers. The official announcement came after a UK exec spilled the beans.

However, the official announcement lacked the promise of a tweet made earlier by the exec that Microsoft was preparing a full-blown version of its Zune software for the Mac.

The Zune software is needed to sync information and media from WP7 phones and a computer. However, Microsoft only makes a PC version of the application. Without some means to sync the phones with Apple products, there would be a strong incentive for Mac owners to shun WP7. When you have as small a share of the mobile market as Microsoft has, it's probably not a good idea to turn you back on any potential customers.

In its official statement on the WP7-Mac connection, the company said: "Later in 2010 Microsoft will make a public beta available of a tool that allows Windows Phone 7 to sync select content with Mac computers."

That statement is more narrowly construed than an earlier tweet by Microsoft UK's head of Windows Phone marketing, Oded Ran, which was subsequently removed from Twitter. "ANNOUNCEMENT: I'm glad to confirm that Mac users would be able to use Zune on their Macs to sync with #WP7," Ran tweeted. "More details soon."

Phones based on WP7 are the first to deliver an iTunes-like experience to Windows users. All media, photos, music and videos can be synchronized between the Zune software and the phone. In addition, Zune Pass, a subscription service that allows subscribers to listen to from eight million to 10 million songs on demand, will be available to WP7 users in some countries when the phones reach shops outside the US on October 21.

If Microsoft made a full-fledged version of its Zune software available on the Mac, it would give Mac owners who bought WP7 phones the kind of experience they'd get with an iPhone, plus a subscription music service, which doesn't exist at Apple's iTunes store. Moreover, the move could win some converts for Microsoft's Zune media player, which has a tiny 2 percent market share. This compares with Apple's iPod line, which has over 70 percent of the pie.

Microsoft's announcement of "a tool" for syncing WP7 and Macs, though, pretty much tosses a wet blanket on that pipe dream.

See also:

The problems facing Windows Phone 7

Microsoft Windows Phone 7 handsets in detail

Microsoft Windows Phone 7 review

All smartphone reviews

Microsoft Zune HD review


IDG UK Sites

Best Christmas 2014 UK tech deals, Boxing Day 2014 UK tech deals & January sales 2015 UK tech...

IDG UK Sites

Apple's 2014 highlights: the most significant Apple news of 2014

IDG UK Sites

Watch this heartwarming Christmas short by Trunk for composer John Rutter

IDG UK Sites

Ultimate iOS 8 Tips: 35 awesome and advanced tips for using iOS 8 on iPhone and iPad