Research conducted by Kineto in conjunction with YouGov, revealed that half of Brits who own a smartphone use its Wi-Fi capabilities every day. Of those, 40 percent say they do this to ensure they have a faster web browsing experience when accessing the web from their handset.
More than one in five (22 percent) say they find it annoying that Wi-Fi only works in some locations.
"Consumers in the UK are clearly interested in taking more advantage of the Wi-Fi on their smartphones in order to improve mobile service and save them money," said Mark Powell from Kineto.
"Mobile operators have distinct market opportunities to reduce churn, improve service quality and keep customers satisfied by enhancing their use of Wi-Fi."
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