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ASA forces Orange to retract 3G claims

Mobile network's coverage figures don't match those from Ofcom

The Advertising Standards Authority (ASA) has forced Orange to retract claims its 3G network reaches more mobile phone users in the UK than its rivals.

The ASA said the mobile network could not back-up the claims in an advert that said the Orange 3G network "covers more people in the UK than any other operator" after 3 argued it covered a larger geographical area of the country than Orange.

Orange said its population coverage figures were "calculated based on a marriage of in-house tools and recognised public domain population to location information and that the claim was capable of objective substantiation".

However, according to ASA, this can be misleading to consumers, especially since it doesn't match Ofcom coverage maps, and as a result has banned the advert.

See also: 'Unlimited' broadband packages set for ASA review


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