We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,088 News Articles

iPhone is UK's coolest brand

Tech companies dominate the top 10

The iPhone has been named Britain's coolest brand in this year's CoolBrands survey.

The must-have mobile phone knocked luxury car manufacturer Aston Martin from the top spot, while Apple and iPod took the third and fourth positions.

YouTube, BlackBerry, Nintendo and PlayStation all surged up the list, ensuring eight out of the top 10 brands were technology-related.

Google also managed to remain in the top 10 despite falling two places from last year.

"Considering cool is seen to be very fluid and changeable the top twenty shows remarkable consistency with 15 of last year's top twenty in there again; equally most of the category winners are the same - so much for cool being a fleeting thing," said Stephen Cheliotis, chairman of the CoolBrands Council and chief executive of The Centre for Brand Analysis.

Mobile phone buying advice

See all mobile phone reviews

See also: Orange UK to offer Apple iPhone


IDG UK Sites

Windows 9 release date, price, features: Microsoft teases new OS ahead of 30 September unveiling

IDG UK Sites

From the iPhone 6 to the iWatch and a new Apple TV we look at the products Apple is set to launch...

IDG UK Sites

September 2014 creative trends: 5 things you must see

IDG UK Sites

What to expect from Apple in autumn/winter 2014: iPhone 6, iPhone Air, iWatch, iPad 6, new Apple...