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Microsoft wants 40 percent of smartphone market

Aggressive plans for Windows Mobile handsets

Microsoftplans to increase Windows Mobile's share of the smartphone market to 40 percent by 2012.

Currently, the company only has a small share of the market for smartphone operating systems and is eclipsed by the likes of Symbian, Apple's iPhone and RIM's BlackBerry. Microsoft's position is also threatened by newcomers such as Google's Android platform.

Microsoft's Windows Mobile OS went into around 11 million handsets in the company's fiscal year 2007, and according to Eddie Wu, managing director of Microsoft's OEM Embedded Devices in Asia, it will reach nearly 20 million devices in fiscal year 2008, which ends June on 30.

Handsets such as the new HTC Touch Diamond will help Microsoft achieve its goal, he added. High Tech Computer (HTC) is the world's largest maker of Microsoft-based mobile phones and has been for years due to an early partnership between the companies. The HTC Touch Diamond is a 3G update to the company's popular Touch handset, an iPhone-rival that sports a large touchscreen.

Around 118 million smartphones were sold last year, according to market researcher Canalys. Symbian captured 67 percent of the OS market, while Microsoft came in second at 13 percent and RIM took 10 percent.


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