Tesco Mobile is hoping to rival other UK mobile networks but offering a £30-per-month tariff with unlimited calls, texts and web browsing.
The package is a Sim-only deal, which means users will have to purchase a handset themselves and won't be able to get a free upgrade from the network. Customers are subject to a fair use policy, which ensures the total monthly usage of calls, texts and web browsing can't exceed £500.
Tesco CEO Lance Batchelor said: "Ours is the only pay monthly deal that gives consumers truly unlimited calling and texting".
"The new tariff aims to give people a simple, guaranteed way to have unlimited calls, texts and browsing. It takes away the concern and uncertainty about your monthly bill as it's fixed at £30. You don't have to choose if you're a chatterbox or a texter, you can use your mobile as much as you want without having to worry about the cost."
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