We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

2007: Apple's biggest ever year

Our look at Apple during 2007

2007 will go down as a huge year in Apple's three-decade history. We've taken a look back at Apple's biggest 12 months.

The price is wrong

Another iPhone controversy arose from Apple's desire to stoke Christmas sales of the iPhone in the US. At the same September event that introduced new iPods (which we'll explore in greater depth below), Steve Jobs announced a $200 (about £100) price cut on the 8GB iPhone; Apple also dropped the 4GB model.

"We want to make iPhone even more affordable for even more people this holiday season," the Apple CEO announced.

That news wasn't well-received by early adopters of the iPhone, some of whom stood in line for hours to buy a $599 phone that, just two months later, could be had for $399. Apple found itself the target of scathing criticism from many sources, from Steve Wozniak to a New York woman who actually filed suit over the price cut.

In a move to quell the outrage, Jobs posted an open letter on Apple's site that offered a $100 store credit to all who had paid the higher price for the iPhone.

Apple iPhone: the definitive UK review.

New iPods all around

Compared to the media furore surrounding the iPhone, Apple's iPod line had a relatively quiet, though no less successful year. For most of the year, the lineup went unchanged, save for a chromatic facelift to the iPod shuffle in January that added pink, blue, green and orange models to the basic silver.

Just like the leaves, however, those colours were out of favour by the autumn when Apple revised them yet again, adding a red model that donated part of its proceeds to charity as well as a purple version and slightly paler green and blue models.

But the shuffle's changes were all purely cosmetic: the 1GB capacity, simple design, and £49 price point remained the same.

Change came much more dramatically to the other existing iPod models in the autumn, when Apple held a September press event with the cryptic tagline "The beat goes on".

Rumours abounded that the phrase was a reference to The Beatles and meant the Fab Four would finally show up on the iTunes Store - but those waiting for the Liverpudlian quartet were to be disappointed yet again.

Instead, that event introduced the latest iPod nano. Shorter and squatter than its predecessor, it boasted video-playing capability and the first major revision to the iPod's user interface.

Apple even managed to cram all of that functionality into a package that managed to out-slim the earlier second-generation model. Available in the same 4GB and 8GB capacities as the 2G iPod nano, the 3G nano didn't add much in the way of storage to the nano line, despite being able to play back video on its sharp 2.5in screen.

Also introduced at the same time as the nano was the device's big brother, the iPod classic. Intended to replace the fifth-generation iPod, the classic sported a black or silver case, while featuring the same new flashy interface as the third-generation nano. It also remains the supertanker of the iPod lineup, with hard drive capacities of 80GB and 160GB.

While the first run was plagued by a number of quality issues, including loops of crashes and a slow interface, many of these glitches were soon ironed out in a software update.

iPod classic review


IDG UK Sites

Windows 10 release date, price, features. The next version of Windows will run on everything:....

IDG UK Sites

Windows 9 and the death of the OS as a must-have product

IDG UK Sites

Video trends: 4K is here โ€“ HDR video, VR and 3D audio is coming

IDG UK Sites

How Windows 10 is even more like Mac OS X, and not just because it's another OS Ten