We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

Apple apologises over 'Baby Shaker' iPhone app

'Offensive' game shouldn't have been approved

Apple has apologised for approving an 'offensive' App Store application called 'Baby Shaker'.

The app features a crude drawing of a baby, and the object of the game is to stop the baby from crying by shaking the iPhone until red X's appear over the baby's eyes.

It appeared on Apple's App Store earlier this week, before being pulled by Apple following outrage online.

Apple has since issued the following statement of apology:

"This application was deeply offensive and should not have been approved for distribution on the App Store. When we learned of this mistake, the app was removed immediately. We sincerely apologise for this mistake and thank our customers for bringing this to our attention."

See also:

Lessons to learn from 'Baby Shaker' iPhone scandal

iPhone review

Apple news


IDG UK Sites

Windows 10: the complete guide… so far

IDG UK Sites

8 reasons you should start a blog

IDG UK Sites

Apple says Watch April release date 'not confirmed' for the UK

IDG UK Sites

Apple Watch release date & UK price rumours: Apple Watch 'shipping in April' Tim Cook