We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,078 News Articles

O2 kills Apple iPhone data restriction

UK operator to allow unlimited downloads

O2 has stepped up its data plan for iPhone owners - offering truly unlimited data downloads, the company has revealed.

Apple's exclusive UK mobile network provider for the iPhone had previously confirmed data traffic would be confined to a paltry 200Mb per month, well below that supplied by competing vendors in the UK smartphone industry.

The company had originally announced that iPhone users signing-up for one of its three tariffs for the device would enjoy unlimited data downloads, though it later emerged that unlimited meant a pathetic 200 megabits of data per month under O2's fair usage agreement.

See: Apple iPhone UK review

Potential iPhone users were annoyed at this, complaining the cap would reduce the functionality of the truly internet-savvy device.

A Telegraph report cites O2 chief executive, Matthew Key, who said of the decision to remove the usage cap: "Customers find 'unlimited with limits' confusing, plus most people don't speak in megabits or understand what they equate to."

He added: "We've taken the decision to remove the fair usage cap so that 'unlimited' really does mean 'unlimited' - this is a market first."

Apple's iPhone goes on sale in the UK this Friday and costs £269.


IDG UK Sites

Swatch to release its own line of smartwatches to rival iWatch

IDG UK Sites

From the iPhone 6 to the iWatch and a new Apple TV we look at the products Apple is set to launch...

IDG UK Sites

Miranda July's Somebody app offers a very unusual take on messaging

IDG UK Sites

The 7 most ridiculous iPhone 6 rumours: what Apple WON'T reveal on 9 September