'Really fast' iPhone advert banned

ASA: ad cannot be broadcast in current format

By Carrie-Ann Skinner | 26 November 08

An iPhone 3G advert that claims the handset is "really fast" has been banned by the Advertising Standard Authority (ASA).

The ASA has said the advert should not be broadcast again in the same form, after it received 17 complaints from users who had been misled by the advert, which claimed web pages would load in under a second.

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Apple claims "really fast" was a reference to the speed of the 3G model compared to the previous model of iPhone and was "relative not absolute".

Visit Mobile Advisor for the latest mobile phone news, reviews, tips & tricks, as well as PC Advisor's unique Apple iPhone 3G Spotlight

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